THE GIFTBEAT INTERVIEW
Retail Secret: The Small Stuff Matters
Terri King of My Secret Garden in Bay City, Michigan, wants other gift retailers to know that it is possible to generate impressive sales in your store. In this Expert Interview, she shares the tactics she’s used to maintain her growth (up 26% in 2012, 18% in 2013, 27% in 2014, and, as of November, running 51% ahead of last year).
Tracking The Ups — And Downs — Of 2015
If you wanted to paint a picture of 2015 business, just envision a roller coaster. The first half of the year had the most challenges, with record winter storms and cold impacting much of the country. But the good news is the second half is on track to end on a high note, as lower gas prices combine with better economic forecasts and a generally optimistic consumer.