THE GIFTBEAT INTERVIEW
Why Likability Leads To Higher Sales
Likability and trust can go a long way toward increasing your store’s sales. If you don’t have this — and can’t show shoppers the real value of your merchandise — you will drive away business, says retail expert Bob Phibbs, CEO of The Retail Doctor.
The Key To Fashion: Wear It — Then Sell It!
Got boot socks? Got scarves? Then you’re probably selling a lot of them! Retailers who carry fashion accessories say the category continues to bring in customers — and sales.