THE GIFTBEAT INTERVIEW
Does Your Digital Health Need A Checkup?
Would you rate your store’s digital well-being as healthy, in need of some better habits or harmful to your overall business? Getting a checkup of your digital presence is an important part of growing your business and providing good customer service, says Jennifer Shaheen, president and technology therapist at Technology Therapy Group.
Give Your Biz A Traffic-Boosting Lift
An Alabama retailer who purchased tunics in Atlanta for just $5 planned to use them as a spring promotion. But when the weather warmed up for a few days in January, she decided to take advantage of it. Announcing her "Deal of the Day" by email and on Facebook, she found customers flocking to purchase the "special" tunics at $15.