THE GIFTBEAT INTERVIEW
The Clear Path To A Better Website
While algorithms and social media trends perpetually change, Seth Chernoff, CEO of Streamline Interactive Communications, says that finding a focus for your store’s website — and keeping your marketing efforts consistent — should remain a constant.
Why Retailers Love Non-Branded Fashion
Branded vs. non-branded fashion. Which is preferred among Giftbeat’s reporting retailers? While they are divided, it looks like non-branded fashion has a slight edge, as 35% say it’s selling best these days, while 29% tout branded lines.