THE GIFTBEAT INTERVIEW
Whoís Keeping Score? Your Customers
Even if they donít know it, your shoppers are keeping a scorecard on your store as soon as they hit the parking lot. Itís only natural, says Anne Marie Luthro, principal of AML Insights, a retail strategy agency. Luthro is a shopper-focused retail expert who studies the effects of store environment on the shopping experience.
Showrooming: Use It To Your Advantage
Ever notice customers in your store carefully checking prices on their phone? If so, they are probably showrooming, using your store to look at merchandise they want, then walking out and purchasing it elsewhere, most likely online. Itís a frustrating scenario, but shop owners generally agree itís important to remain calm and cordial.