THE GIFTBEAT INTERVIEW
Are Your Emails Snappy — Or A Snooze?
Just as you wouldn’t expect shoppers to tune into a radio station playing only ads, Ken Mahar, CEO of Email Broadcast, cautions that you won’t get readers to open emails containing only sales pitches.
When Customers Use Reviews As Weapons
When a Virginia retailer delivered a flower arrangement within two hours of receiving the order, the customer called to complain that it was “wilty and dead.” The retailer immediately offered to replace the arrangement, but the customer said no. To appease her, the retailer refunded all her money and let her keep the flowers. That still wasn’t good enough.