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Creating A Successful Facebook Account

Thursday, July 2, 2009


OK, you've created a Facebook account and officially entered the world of social media marketing. Now, how do you make that account improve customer loyalty, boost sales and more? Read on, as Roy Prevost, president of Oakray Marketing Services Ltd., offers suggestions for creating a successful Facebook account.

With Facebook, you have to be training yourself and employees to ask customers: "Are you on Facebook?" If they say "yes"—especially if they're good customers or returning customers—you take that person's name, go to your Facebook account and send a "Friend Request," asking if she or he wants to be added as your "friend." If someone walks into your home décor business and buys $400 to $500 of items, there's a pretty good chance that she'll accept your friend request. Friends are those that Facebook members have met and built a relationship with in their specific Facebook community or network. Even though they've sometimes never met, a bond and level of trust has been built up over time with multiple interactions and "conversations."

You can also create a club of Facebook users who, for example, make beaded jewelry. The club can be a discussion group, or you can create a store event or contest themed around beading.

Once you get comfortable using Facebook, you can reach out further to customers by creating a retailer blog. To learn more about these blogs, do a google search for "retail blogs." Study them to see what similar blogs are doing in the marketplace.

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