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The Importance Of Your Email Signature

Wednesday, October 1, 2008


If you've spent time and money developing a website, don't forget to plug it everywhere you can! Here, C S Wurzberger, founder and president of Massachusetts-based Neuland Business Campus and an accomplished Internet marketing specialist, retail marketing expert, and seminar and workshop leader, discusses the importance of remembering to list all your store's information in your email signature.

Email signatures are oftentimes neglected. A signature on an email gives an extra professional look to emails. For directions on adding one, go to the help section of your email program and type in “signature.” Basically everything but your firstborn child should be listed in your email signature! That includes your name, title, store name, address, phone and fax numbers, website address, and store tagline.

If you have an AOL or hotmail account that is used for your store, be sure to forward mail from any of those accounts to your store website. For example, mail could be forwarded to This impacts the impression that visitors receive. People don't have time to go hunting for your information, so provide it on a regular basis.

C S can be reached at 617-633-3255 or She is also founder and owner of Premiere Web Services and, an online shopping directory with over 10,000 quality gift shops across the United States.

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