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A "Visual Merchandising 101" Refresher

Wednesday, August 27, 2008

(GIFTBEAT)Need a refresher course on your 'Visual Merchandising 101' skills? Retail consultant and visual merchandising specialist Donna Kent "hits the chalkboard" to remind you of five important, but often forgotten, tips for successful merchandising.

1. Don't "over display" displays. They won't be shopper friendly because customers won't touch them in fear of disrupting their perfection.

2. It may seem obvious but if you paint an available portion of a shop wall or a small area with a feature color, it can feel like walking in a new shop. Paint is a quick fix for a minimal investment. Latex paint can be done overnight because it dries fast.

3. Changing a tablecloth can be a great seasonal update for color and theme. Maybe a staff person can sew one. Please make sure it's clean and pressed.

4. As more product comes on the floor for fourth quarter, put it in baskets or attractive bins to get more product out. [This is a timesaver] if you don't have lots of staff.

5. Try not to use the same seasonal prop over and over, in the same way. Reposition it in a different place or [give it] a fresh coat of paint.

Note: You can reach Kent at donnakent@cox.net.

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In This Month's
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  • Summer/Seasonal
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  • Stationery Accessories
  • Non-Jar Candles
  • T-shirts
  • Fashion Accessories
  • Reorders
  • Personal Care

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While coloring books and related products were all the rage in Stationery Accessories last year, this year it's back to basics: note cards, journals and planners.

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