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Make Online Security A Top Priority

Tuesday, July 1, 2008

(GIFTBEAT)

Online security is a top priority for e-commerce consumers. Read on, as Thomas Harpointner, CEO of Atlanta-based AIS Media, Inc., a leading interactive marketing and web services company, discusses trust-boosting features such as security seals and privacy policies. F

rom a technical standpoint, studies prove that it doesn't matter what security seal is used on a website. Examples are eTrust (etrustpartners.com), Hacker Safe (mcafeesecure.com/us), VeriSign (verisign.com) and Better Business Bureau (us.bbb.org). End users don't really know the difference between these seals, but they read articles that say they help make sure a site is safe. Seals help build customer confidence.

Beyond technology, the other concern is privacy. Have a privacy policy and advertise it on your site in bold letters. Tell site visitors that you won't share their personal contact information with third parties, that information is safe and confidential, and that they won't be spammed.

For more information about AIS Media and to subscribe to the firm's free e-newsletter, log on to aismedia.com.

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