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Holiday Color Combos That Pop

Saturday, September 1, 2007

Want to know what holiday color combinations will make your store displays pop and help get customers in a buying mood this Christmas season? Read on, as Chris Tkachuck, Midwest's director of visual display, reveals 2007's hottest Yuletide shades.

Jewel tones, such as yellowy mustards, reds, greens and purples, and gold, too, will be [hot colors] this Christmas season. Gold is trending up, from shiny to metallic to burnished golds. However, silver will continue to be a popular holiday color. I've seen copper and gold paired as harvest colors or to make a lodge statement. The gold makes it easier to transition these two tones from fall to Christmas displays. For example, a fall lodge display can be transitioned by introducing greens, icicles, berries, lighting and garland. Or a garden display can have a winter garden theme by adding frosted fruits and "snowy" sticks. Red and green remains a hot holiday color combination especially bluer reds as opposed to warmer reds (e.g., purple reds rather than orange-y reds).

You can reach Midwest at (800) 776-2075 or seasonsofcannonfalls.com. For a free copy of Midwest's DVD, "Visual Display & Merchandising Ideas," contact your local Midwest sales partner, call Midwest's customer service department at (800) 776-2075 or email s.lissick@mcfcannon.com with your name, store name and mailing address.

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