THE GIFTBEAT INTERVIEW
Ready To Boost Your Email Performance?
It’s not the latest social media platform or even the newest thing in marketing, but done properly, email is a cost-effective way to reach your customers and generate sales, says Jeanne Jennings, partner with CohereOne, a full-service marketing agency that caters to retailers. Nothing is likely to outperform email in the foreseeable future, she adds.
Make The Most Of Improving Customer Moods
As we begin the second quarter, retailers report more optimism among customers: Four out of 10 have noticed “improving moods” since January. To capitalize on better moods, some shop owners have focused on brightening up the store with seasonal displays, while others have turned to specific trending categories.