THE GIFTBEAT INTERVIEW
Expand Your Social Media Reach
Even if you feel social media already works for your store, you may be missing out on greater reach, says Crystal Vilkaitis, social media expert and founder of Crystal Media. She shares retail success stories, mistakes to avoid and how platforms are changing.
High-Energy Atlanta Kicks Off 2017
Ask attendees what they thought of the mood in Atlanta and the word that comes up most often is “energy.” From manufacturers to rep principals to retailers, feedback was generally positive. But retailers also say they plan to watch inventory carefully this year.